ARTISTS
By Artists, For Artists — East London

We make ARTISTS impossible to ignore.

A full-service creative agency for the music industry — built by artists, for artists. We brand, film, build and market for DJs, producers, artists and independent labels. From first promo to full release campaign.

What we deliver → Start a project
15+Shoots delivered in year one
4Recurring artist clients
100%On-time delivery record
48hrStandard quote turnaround

“We grow your audience and make the content — while you focus on the music.

How it works

You make the music.
We do the rest.

A release-ready system for artists and labels — the same team handles your look, your content and your rollout, so nothing gets lost between agencies.

01

You create

You focus on the tracks, the sets, the shows. We get to know your sound, your scene and where you want to be in twelve months.

02

We build the look

Brand identity, visuals and film — music videos, DJ set films and content shot by people who are actually in the culture.

03

We plan the release

Website or EPK live, socials set up and optimised, rollout calendar agreed, captions and assets ready before the drop — not after it.

04

We grow the audience

Consistent posting, targeted campaigns, press and playlist outreach, monthly reporting. You see exactly what's working and what's next.

Why OSMG

In the culture.
Not just servicing it.

We started OSMG because we were artists who couldn't find production people who understood the music. So we became them. Every shoot, every campaign, every line of Uplens code comes from that same place.

The other thing we're known for is boring: we deliver when we said we would. Quotes within 48 hours, flat rates agreed in writing, same-day delivery available, no ghosting.

Reduced rates for students, lower incomes, veterans and serving Armed Forces personnel — subject to status, just ask.

IS
Ikongkar Singh
Director

Founder of Old Street Media Group. CAA/EASA-licensed drone pilot and marketing & media strategist, on course to become a Chartered Marketer. Also helps run social media for Greater London Middlesex West Scouts.

MA
Muzammil Ahmad
Creative Director · @djmuz_official

DJ and producer with deep roots in the UK music scene. Muz brings the creative direction that only comes from years on decks — he knows what a DJ set needs to look like because he's the DJ. He's shot everything from underground club nights to international events.

What we deliver

Everything an artist needs.
Under one roof.

Pick one service or hand us the whole rollout. Every project is quoted individually — no retainers you don't need.

Music Videos & Set Films

  • Concept-to-colour music videos
  • Multi-angle DJ set & live films
  • Same-week delivery, revisions included
Find out more →

Drone & Event Coverage

  • CAA-licensed aerial cinematography
  • Club nights, festivals & launches
  • Location plates & venue films
Find out more →

Social Media

  • Account setup & optimisation
  • Content calendars, captions, publishing
  • Monthly analytics you can read
Find out more →

Websites & EPKs

  • Artist sites, EPKs & landing pages
  • Optimised for Google and AI search
  • Booking forms, hosting & domain sorted
Find out more →

Brand & Release Campaigns

  • Identity, messaging & positioning
  • Single, EP & event launch strategy
  • Press, influencer & playlist outreach
Find out more →

Uplens — For Studios

  • Automatic DJ session filming
  • Scan, pay, download — zero staff
  • Studios keep 75% of revenue
Find out more →
Explore our work

Every artist is different.
So is every strategy.

Recent projects with the deliverables behind them — see how the system works in practice.

KAZMusic videos · colour grade · same-week delivery · recurring client
Kesh ChandraDJ set film · two locations, one day · same-day delivery
View full portfolio →
Questions

Asked all
the time.

Can you handle just one thing — like a single video or just socials?
Yes. We're flexible — a one-off music video, a standalone set film, just your social setup, or the full release rollout. Every project starts with an honest conversation about what will actually move the needle for you, and we quote only for that.
How much does it cost?
Every project is quoted individually — flat rate, agreed in writing before we start, no hidden fees. Reduced rates for students, lower incomes, veterans and serving Armed Forces personnel, subject to status. Send your brief and you'll have a quote within 48 hours.
How fast do you deliver?
Standard turnaround is 5–7 working days for edited deliverables. Same-day and 48-hour delivery are available on certain packages — ask when booking. Our on-time record so far: 100%.
What's Uplens?
Our software for DJ studios: a fixed camera films every session automatically, DJs scan a QR code, pay, and download their footage. Zero staff needed, studios keep 75% of revenue. Currently piloting in London — see the Uplens page.
All FAQs →

Want to be part of it? We run work experience and 4–6 month student placements — particularly for Point Blank and Goldsmiths students.

Careers & placements →
Start a project

Let's make
something loud.

Tell us about your project. Whether it's a music video, a brand launch or a studio looking to pilot Uplens — we read every message.

Based in
East London — working nationally
Response time
Within 48 hours, weekdays

Send a message